- This topic is empty.
November 24, 2020 at 11:12 pm #5737Beth LouviereGuest
by Donald W. Jugenheimer, Larry D. Kelley
- Language: english
- Publisher: Routledge
- Author: Donald W. Jugenheimer, Larry D. Kelley
- Release date: April 15, 2009
- Format: paperback, 222 pages
- ISBN: 9780765622600 (0765622602)
About The Book
This comprehensive book is designed to serve as a primary text for the Advertising Management course that follows the more general Principles of Advertising course. It can stand alone, or, for instructors who prefer a case-based approach, it can be adopted together with “Cases in Advertising Management” (978-0-7656-2261-7) by the same authors. “Advertising Management” covers a full range of topics for a semester-long course, including financial management, business planning, strategic planning, budgeting, human resource management, ethics, and managing change. There is even a unique section on ‘managing yourself’ and your own career in advertising. The text includes plentiful figures, tables, and sidebars, and each chapter concludes with useful learning objectives, summaries, discussion questions, and additional resources.
Hardcover Advertising Management Donald W. Jugenheimer iOS on Barnes & Noble. Hardback book Advertising Management buy. PDF ebook Advertising Management read online on Amazon.
Paperback ebook Advertising Management by Donald W. Jugenheimer download on PocketBook. TXT book Advertising Management for iPhone. Online Advertising Management by Donald W. Jugenheimer read on IndieBound.